WHAT IS DIGITAL MARKETING?
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc
This program is essential for all marketing professionals and business people, the program is designed to provide you with a comprehensive practical know-how of digital tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the power Internet for achieving business goals such as acquiring, converting, and retaining customers.
This program is intended for anyone interested in improving sales, brand visibility, brand penetration, website performance, online marketing campaigns, search engine marketing and web analytics skills.
This program will also interest those advancing a career in marketing by clearly defining the tactics and technologies integral to planning and implementing a successful digital marketing strategy from an organizational perspective.