WHAT IS DIGITAL MARKETING?

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc

BRIEF OVERVIEW

This program is essential for all marketing professionals and business people, the program is designed to provide you with a comprehensive practical know-how of digital tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the power Internet for achieving business goals such as acquiring, converting, and retaining customers.

This program is intended for anyone interested in improving sales, brand visibility, brand penetration, website performance, online marketing campaigns, search engine marketing and web analytics skills.

This program will also interest those advancing a career in marketing by clearly defining the tactics and technologies integral to planning and implementing a successful digital marketing strategy from an organizational perspective.

Who should attend?

  • Business Developers
  • Marketing Executives
  • Individuals seeking “Work From Home” Opportunity
  • Online Marketing Professionals
  • Advisers of small, medium and fast growing enterprises (SMFEs)
  • Individual preparing for International Certification Program in Internet Marketing

TRAINING PACK 

  • Award of Certificate of Proficiency, on completion of a Project Work
  • Training materials
  • Case Studies and E-book on Digital Marketing Implementation
  • 30days On-going mentorship guide
  • Refreshment
  • Your Website Review and Recommendation for Optimizations
  • 10,000 Email Database and Nationwide GSM Number Database (up to 21Million)

MODULE ONE: DIGITAL MARKETING FUNDAMENTALS

  • Overview of Digital Marketing For Business
  • Understanding the Digital Marketing TREE
  • Working with AECM/RACE Strategy Framework
  • Strategic Digital Positioning & Digital Value Creation for Business
  • Online Presence Analysis & Introduction to Digital Intelligence
  • Developing an Effective Digital Marketing Strategy Plan

 MODULE TWO: EMAIL MARKETING

  • Introduction to Email Marketing and Why it’s a Winning Key
  • Understanding Why People Will Open Your Newsletter & Primary Recipe For Success
  • Effective Newsletters: The Objectives, Effective Subject, Signature Line and Personalization
  • Managing the Pitfall holes: Getting Permission, Delivering into INBOX and Spamming Rules
  • Metric Monitoring: Total Open Rate, Bounce Rate, Click Through Rate(CTR) and Conversion Rate
  • Database Mining and Management (Practical Illustration)
  • Creating, Scheduling and Sending a Winning Newsletter (PRACTICALS)

 MODULE THREE: SOCIAL MEDIA MARKETING

  • Social Media Marketing Fundamentals
  • Developing Effective Social Media Engagement Plan
  • Facebook Marketing for Business
  • Instagram Marketing For Business
  • Twitter Marketing for Business
  • LinkedIn Marketing for Business
  • YouTube Marketing for Business
  • Exploring other Social Networks (Google+, Skype, Whatsapp and SnapChat, etc)

 MODULE FOUR: CONTENT MARKETING FOR BUSINESS

  • Activating the Power of Content Marketing
  • Working with the 4C Content Marketing FrameworkTM
  • Managing Content Marketing Challenge, Process and Planning
  • Content Marketing Effectiveness Monitoring Metric & KPI
  • Case Study – Review & Analysis

MODULE FIVE: SEARCH ENGINE MARKETING FOR BUSINESS

  • Search Engine Marketing Importance & Fundamentals
  • Search Engine Essentials– Type, Process, Ranking Factor and Keyword Analysis
  • Step-by-Step Search Engine Optimization (on-page SEO) Process/Methodology
  • Implementing Off-Page SEO (Directory Listing, Classified AD, Google MyBusiness Listing, etc)
  • Implementing Search Engine Advertisement (Google SE and Yahoo SE) – PRACTICAL
  • Case Study – Review & Analysis

MODULE SIX: MOBILE MARKETING FOR BUSINESS

  • Understanding the Fundamentals of Mobile Marketing and Mobile Marketing Strategy
  • Mobile Marketing Channels: Text Message, Flash Message, Voice Message, Short Code Services, USSD Service, QR Code, Mobile Web/APP
  • Executing Mobile Broadcasting Marketing (WhatsAPP, Telegram and SnapChat)

 MODULE SEVEN: ONLINE ADVERTISEMENT FOR BUSINESS

  • Understanding the Fundamentals – PPC/PPM/PPA/PPP/BTO/SSC and CTR
  • Type of Campaign – Search Engine (Text), Display Banners, Video, Shopping and Mobile Engagement
  • Online Advertisement (Google Adwords, Yahoo Gemini, Social Media & Classified Adverts) Network
  • Effective Landing Page and Conversion Rate Optimization
  • Google Advertising Fundamentals (Placement & Remarketing Discuss) – PRACTICALS

MODULE EIGHT: BRAND REPUTATION MANAGEMENT & ONLINE PR

  • Brand Reputation Management
  • Online Brand Reputation Monitoring
  • Blogging, Viral Marketing, Sponsored Story and Forum Management
  • Case Study – Review and Analysis.

 MODULE NINE: GRAPHIC FOR DIGITAL MARKETER (100% practicals)

  • Graphic Designs Essentials
  • Creating Beautiful Logo and Banners with Canva.com
  • Introduction to Fireworks/Photoshop

 MODULE TEN: WEB ANALYTICS  

  • Web Analytics Importance and Fundamentals
  • Web Analytics – Parlance, Categories and Majors Tools
  • Understanding and Working with Google Analytics – PRACTICAL

 

DURATION:

WEEKDAY CLASS: 3 DAYS

DATE:

15th – 17th January 2018

TIME:

9:00am

ACCOUNT DETAILS

Bank: First City Monument Bank Plc (FCMB)

Account Name: SuccessDrive Global Consult Ltd

Account Number: 246 809 3010

REGISTRATION PROCEDURE

  1. Pay the registration fee on or before registration deadline date(at least a week before class commencement date)
  2. Send your name, phone number, email address, training location, amount paid to training@successdrives.net or SMS to 08096662323, 08107922921
  3. Visit www.successdrives.net click on register now tab and complete Registration Form.
  4. Upon confirmation of your registration an electronic receipt will be sent to your mail.
  5. Pay the tuition on or before the tuition deadline
  6. Commence your training at SuccessDrives Training Facility

ACCOUNT DETAILS

Bank: First City Monument Bank Plc (FCMB)

Account Name: SuccessDrive Global Consult Ltd

Account Number: 246 809 3010

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