Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your corporate brand must reflect the heart and soul of your product, and offer a promise that you can live up to.

This two-day Ignite Your Brand Event will get you started on the road to creating a perfect brand. The first day will cover the basics of branding, including how to develop a visual identity from start to finish. We will work on every aspect and rudiments of branding to reposition your brand. The second day will focus on how to put your brand out there in the right way. We’ll also talk about how to keep your brand energized and alive with monitoring and evaluation tools.

In these thriftier times it is really important to be clever with the limited marketing funds you can access. It is tempting to throw something together in a mad panic to get much needed customers through the door, now is the time for creativity and imagination. That rushed flyer put together in Microsoft Word in an hour advertising the Credit Crunch Lunch offer or the advert that the newspaper have offered to design for you can be so detrimental to your brand.

In harder times customers turn to reliable, strong brands, so it is important that you send out the message that you are in control. If your brand looks weak then your message will be weak, people won’t have faith in your restaurant or your hotel if your first point of contact is a rushed Word doc flyer. It is also important to keep the brand strong and dependable as people are eating out less so are getting selective about where they spend their cash. You must look the best and shout the loudest to be heard.


At the end of this event, participants should be able to:

  • Understand how to sharpen your brand.
  • Develop a professional appearance.
  • Understand key principles of branding
  • Explain branding concepts and ideas in their own words
  • Aligning your brand objective, strategy and brand image.
  • Strategically positioning your brand for digital space dominance and penetration
  • Understand and conduct the measurement of brand equity and brand performance
  • Practically develop a brand, including positioning and communication
  • Prepare a professional, logical and coherent report in the form of a brand audit
  • Improve your brand positioning and visibility.
  • Monitor and Manage brand reputation as well as manage your brand in a crisis
  • Deliver an oral presentation in a professional, engaging manner

Who should attend?

  • Executives with responsibility for corporate branding, marketing, corporate communications, and/or investor relations, as well as C-level executives
  • Functional leaders who are involved with defining or executing brand and reputation strategies, such as leaders from human resources, public affairs, environmental relations, and legal
  • Managers  seeking to move into leadership positions in their organization
  • Individuals seeking knowledge for career advancement in the field of reputation management
  • We encourage cross-functional teams from within an organization to attend, as that accelerates the impact and engenders a common language and understanding in the organization


    • Certificate of Participation
    • Upto 30 days Mentoring Period
    • Refreshment
    • Brand reputation Scan


Defining Branding

To begin, participants will explore what a brand means and what branding is all about. Participants will also discuss some popular brands and what makes them stand out.

What Are You All About?

Next, participants will get started on the branding process by learning how to identify a product’s features, benefits, and values.

Creating a Mission

A mission statement is where you can express your big dreams for your product. In this session, participants will learn what a good mission statement looks like. They will also get some hands-on practice in creating a mission statement for a product of their choice.

Creating a Vision of the Future

Next, it’s time to outline how you want things to look for your brand in the short term. This session will give participants some tips for creating a vision statement and share some sample statements for a fictional company.

Positioning Your Brand

Positioning describes how your brand will be seen in the minds of customers. Participants will learn what a positioning statement looks like and they will take part in a positioning workout to get some hands-on practice.

Developing Your Style

The next component of your brand identity is the style statement: what attitude will your brand have? This session includes both a theory and practice component.

Developing a Brand Name and Slogan

Now it’s time for the fun stuff! To begin, this session will recap what we have covered so far. Then, participants will get practical tips on creating a brand name and a slogan.

Creating a Visual Identity

Although we can’t turn participants into professional graphic designers, this session will help them understand the basics of graphic design. Concepts include image perception, color spectrum analysis, font types, and types of visual identities. A pop culture quiz rounds out the session.

Living Your Brand

To begin the second day, participants will learn how to transform company employees into brand ambassadors and how to create a unique experience at each brand touchpoint.

Connecting with Customers

Next, we will share ten easy ways to connect with customers.

Launching Your Brand

This session will share some ideas for making internal and external brand launches a smashing success.

Taking Your Brand’s Pulse

In order for a brand to be as successful as possible, it must evolve with your company, your customers, and the marketplace. This session will introduce participants to the basics of brand evaluation.

Performing a SWOT Analysis

To begin, participants will learn about one of the most popular tools for brand analysis: the SWOT (Strengths, Weaknesses, Opportunities,Threats) matrix.

Measuring Brand Health with a Balanced Scorecard

Next, participants will learn how brands can be evaluated with a balanced scorecard.

Middleton’s Brand Matrix

The final evaluation tool that we will explore is Simon Middleton’s brand matrix, which plots strength, weakness, positivity, and negativity.

Interpreting Evaluation Results

In this session, participants will learn what to do with brand evaluation results. We will also share the six most common signs of brand trouble.

Keeping the Brand Alive

Next, participants will learn about refreshing a brand, re-launching a brand, and re-branding. They will then apply their knowledge to a case study.

Brand Visibility and Penetration

This session focus on brand visibility on the digital space (social media network, mobile platform and search engine network); we would work participants through improving and enhancing brand visibility, awareness and penetration.

Brand Monitoring & Reputation Management

Participants will learn how to use various brand monitoring tools, as well as how to manage strategic position and reputation management.

Going Beyond the Brand

To wrap up the day, participants will learn about various kinds of brand architecture and brand extension.




29th – 30th January 2018


9:00 am




Bank: First City Monument Bank Plc (FCMB)

Account Name: SuccessDrive Global Consult Ltd

Account Number: 246 809 3010


  1. Pay the registration fee on or before registration deadline date(at least a week before class commencement date)
  2. Send your name, phone number, email address, training location, amount paid to or SMS to 08096662323, 08107922921
  3. Visit click on register now tab and complete Registration Form.
  4. Upon confirmation of your registration an electronic receipt will be sent to your mail.
  5. Pay the tuition on or before the tuition deadline
  6. Commence your training at SuccessDrives Training Facility


Bank: First City Monument Bank Plc (FCMB)

Account Name: SuccessDrive Global Consult Ltd

Account Number: 246 809 3010

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