This program is essential for all marketing professionals and business people, the Internet Marketing Certificate Program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.

This program is intended for anyone interested in improving website performance, online marketing campaigns, search engine marketing and web analytics skills. This program will also interest those advancing a career in marketing by clearly defining the tactics and technologies integral to planning and implementing a successful Internet marketing strategy from an organizational perspective.

 Who should attend?

  • Business Developers
  • Marketing Executives
  • Individuals seeking “Work From Home” Opportunity
  • Online Marketing Professionals
  • Advisers of small, medium and fast growing enterprises (SMFEs)
  • Graduate students in Marketing & Strategy
  • Individual preparing for International Certification Program in Internet Marketing

Prerequisites

  • Basic knowledge of internet: participants are required to have practical experience in using internet

MODULE ONE

  • Overview of Digital Marketing For Business
  • Integrating Digital Marketing with overall Marketing Strategies
  • Components of Digital Marketing Strategy
  • Strategic Digital Positioning & Digital Value Creation for Business
  • Website Optimization for Effectiveness
  • Developing an Effective Digital Marketing Strategy Plan

 MODULE TWO

  • Social Media Marketing Fundamentals
  • Developing Effective Social Media Engagement Plan
  • Facebook Marketing for Business
  • Twitter Marketing for Business
  • LinkedIn Marketing for Business
  • YouTube Marketing for Business
  • Exploring other Social Networks (Google+, Flickers, Instagram, etc)

MODULE THREE

  • Activating the Power of Content Marketing
  • Exploring Video marketing with YouTube & Photo Marketing with instagram
  • Implementing Effective Email Marketing/Newsletter Campaign
  • Understanding Mobile Marketing Strategy
  • Mobile Marketing (Mobile App, Bulk SMS, Whatsapp Broadcast, BB Campaign)

MODULE FOUR

  • Understanding PPC/PPM/PPA and CTR
  • Online Advertisement (Google, Yahoo, Facebook & Classified Adverts)
  • Search Engine Marketing (Google Adwords and Directory Listing)
  • Google Advertising Fundamentals
  • Search Engine Optimization
  • Affiliate Marketing Fundamentals & Activation

MODULE FIVE

  • Brand Reputation Management & PR
  • Blogging, Article Marketing, Viral Marketing and Forum Marketing
  • Web Analytics Fundamentals

START: October 10, 2017

DURATION: 2 Days

FEE: 60,000.00  ₦28,500.00

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