Effective Business Communication: Assertivess, Influencing and Negotiation Skills

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June 8, 2017
2 Days


18, Afolabi Aina Street, Off Allen Avenue, Ikeja, Lagos   View map


This integrated communication skills development program is built into four modules:

Module I focus on Effective Communication: Effective Communication skills form the basis of all our relationships. Through an understanding of your own personal communication style and the styles of others, you will enhance your ability to create lasting impressions. This course will equip you with the skills to listen effectively, provide constructive feedback and communicate with confidence.

Module II focus on Assertiveness: Assertive people are distinguished by self-awareness, confidence and precise communication abilities. Attending this course will provide you with strategies and tools to express your thoughts and opinions while being receptive to the needs, wants and feelings of other people.

Module III focus on Negotiation: The art of successful negotiation is the careful exploration of opposing positions with the goal of achieving a positive ‘win-win’ outcome. Through a series of case studies and self-reflection, this course will provide you with insight into your personal negotiation style and necessary actions required at each phase of the process.

Module IV focus on Influencing: influence is a ways of bringing about change in the behaviour of others. They are core skills that everyone needs, whether you are in a leadership position or not. This course will give you the necessary skills to present your case persuasively, as well as an understanding of how influence works, so people are motivated on their own to do what you want them to do..


In this workshop you will learn:

  • How to communicate with greater connection, engagement and memorability than ever before
  • How to create a charismatic first impression
  • How to build a bridge of understanding that fast tracks the relationship
  • How to put yourself in a position of influence – and use it
  • A comprehensive list of influencing tools that you can use with everybody
  • How to be emotionally intelligent in selecting your persuasive process
  • The latest research in negotiations – what’s working and what isn’t
  • How to overcome a competitive mindset to create win-win negotiations
  • Use strategies to overcome negotiation barriers and pitfalls while improving cooperation between parties
  • Assess your strengths and opportunities for improvement in relation to assertiveness.
  • Identify negative self-talk and formulate positive self-talk.
  • How assertiveness and emotional intelligence are related.
  • Apply techniques for listening and speaking assertively.
  • Prevent conflict situations escalating by changing your approach and improving your responses.


  • This course will benefit anyone who wishes to attain a higher professional level of communication skills.
  • All team members looking to improve their personal negotiation competency and raise their confidence in dealing with a range of workplace negotiation situations.
  • Anyone interested in building effective and assertive communication skills
  • Anyone who wishes to better influence and persuade the decisions of others through building trusting relationships will benefit from this course.


MODULE ONE – COMMUNICATION ~ Understanding Yourself and Others

  • The Art of Communication
  1. Logical and emotional content
  2. The neuroscience of effective communication
  3. Verbal and Non Verbal Communication
  • Communication Techniques
  1. Empathy & Engagement (Understanding the other party, analyzing their real and stated interests)
  2. Active listening skills (summarizing, paraphrasing, reflection of content and feelings, open and closed questioning)
  3. Creating a memorable message
  • Communication Tools
  1. Modes of Communication
  2. Communication Purpose (Informing, reflecting, influencing and motivating)

Exercise: Matching modes to purpose

  • Creating and Building Communication Charisma
  1. First impressions – how to create a positive impression quickly
  2. Increasing your spontaneity
  • Communication Scenarios
  1. One –on – One
  2. Small group
  3. Large group

Activity: Modifying content and delivery for different scenarios

  • Effective Communication
  1. Creating ‘cut-through’
  2. Building retention
  3. Emotionally intelligent communication


What is assertiveness? : Understand the distinguishing characteristics of assertiveness.

  • Assessing your assertiveness: Identify the different ways you think and feel about yourself.
  • Components of assertiveness: Four steps for implementing assertiveness.
  • Assertiveness and emotional intelligence: Knowing what makes you act and react will help you improve your relationships with others.
  • Aspects of passive, assertive and aggressive behavior: How to identify the differences based on voice, speech and body language.
  • Making assertive statements and requests: Using “I” statements to communicate your thoughts and feelings.
  • How to say “no”: Stop yourself being drawn into situations you don’t want to be in by learning to say no.
  • Developing self-esteem: Make the self-esteem cycle work for you by changing how you view challenging situations.
  • Assertively listening: Is learning to ignore your own needs to concentrate on what the other person is saying.
  • Conversational barriers to avoid: How to identify and avoid the top three barriers to communication.
  • Changing your views on challenging situations: Identify the people and situations that lead you to behave without appropriate assertiveness.
  • Assertive conflict resolution: Tools to deal with and resolve conflict before it escalates.


  • Negotiation in Today’s World
  • How negotiation has changed
  • The Art of Negotiation
  • Creating a win-win scenario by changing the win-lose mindset
  • Moving beyond positions to interests
  • The Science of Negotiation
  • The most common mistakes negotiators make
  • The negotiation process

Exercise: Group Negotiation

  • Preparing to Negotiate
  • Knowing your no-deal options
  • Researching and analyzing the other party/parties
  • Determining your opening proposal and bargaining options
  • Multi-party negotiations
  • The conflict/relationship matrix
  • The Negotiation Process
  • Proposal strategies
  • Debating strategies (focusing on interests, analyzing their offers and counter-offers)
  • Bargaining strategies
  • Closing strategies
  • Negotiation Problems
  • What to do when they don’t “play by the rules’
  • Dealing with difficult people/relationships
  • Facilitating Cooperation and Commitment
  • Negotiating for long-term relationship
  • Re-negotiation
  • Contingencies



  • Influence and persuasion

Define influence and persuasion concepts and understand the different business advantages of these professional skills.

  • Circle of concern and influence

Differentiate between what you can influence and what you cannot.

  • Influential behaviors

Looking at the dos and don’ts where influencing and persuading are concerned.

  • Influencing models

Analyze and apply models of influence and persuasion applicable to the business context.

  • What’s your style?

Most of us tend to have and use a favored style. Being able to identify it and flex it when necessary is an essential skill.

  • Influence vs persuasion

Understanding the different techniques and most appropriate time to use them.

  • Influencing audiences up, down and across

With flatter organizational structures, traditional communication styles are no longer effective. Assertive persuading and influencing styles support organizational synergies.

  • The positive influence method

Earn long term commitment from others through positive influence.

  • Influencing and persuading tools

Look at a range of tools and how to use them to get the most out of any situation.

  • Persuasive presentation of ideas

Learn how to plan and present your ideas and strategies in the most persuasive way possible.


DURATION:  2 DAYS    (Four Modules)


  • Award of Certificate of Participation, on completion.
  • Tea Break & Light Lunch
  • 30days On- going mentorship
  • Discount for group enrollment (Call 01-2930669)


Bank: First City Monument Bank Plc (FCMB)

Account Name: SuccessDrive Global Consult Ltd

Account Number: 246 809 3010

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Contact Information

Address: No 18, Afolabi Aina Street, Beside Alade Market, Allen Avenue, Ikeja Lagos.

Tel: 01-2930669, 09038401501, 08033027439

E-mail: training@successdrives.net

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