Digital Marketing And Business Management

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START:
June 26, 2017
DURATION:
5 Days
COURSE FEE
75,000.00

Address

CrownEdge   View map

BRIEF PROGRAM OVERVIEW

This program is essential designed for people that aspire to start a professional career in Digital Marketing, if your aim for the Senior Digital Marketing Executive portfolio, or desire to start/manage a Digital Marketing Agency – then this program is for you. This program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.

 

This program adequately prepare you for Six (6) international recognized certification programs and our prestigious professional diploma on completion of a project work in the field of Digital Marketing. These include Google Adwords and Analytical Professional Certification.

 

This is your opportunities to become Digital Business Consultant; as you will not acquire the requisite skills, knowledge and certification – you will also get the resources (template, themes, frameworks, database, etc) and tools (software, app, etc) and mentorship to start-out successfully.

 

Who should attend?

  • Individual Aspiring for Professional Certification in Digital Marketing
  • ISenior technology and information managers who support marketing, e-business programs, Product, brand, e-marketing, and advertising managers
  • Business Developers and Marketing Executives
  • Individuals seeking “Work From Home” Opportunity
  • Digital Marketing Consultant – aiming for advance skills-set and industry global recognition.

 

WHAT YOU WILL LEARN

After successfully completing this course, the student will be able to:

  • Provide the guidance to develop an effective e-commerce website
  • Identify various strategies to improve search-engine rankings
  • Understand and implement an effective online payment system as per the business requirements
  • Develop and implement various types of advertising campaigns
  • Design and implement Internet and email marketing campaigns
  • Exploit the reach of social media and social networks for marketing campaigns
  • Identify the success factors of Mobile Advertising Value Chain and provide guidelines for successful mobile advertising
  • Understand the web analytics and use the results for business decision making

 

DURATION:                                                              PROGRAM COST:

WEEKDAY CLASS: 5 Days                                           N75,000 Only

 

TRAINING PACK 

  • Award of Certificate of Proficiency, on completion of a Project Work
  • 100% Practical Illustration
  • Comprehensive Training materials
  • Case Studies and E-book on Digital Marketing Implementation
  • Hand-on Practical Demonstration of Strategy implementation
  • Your Website Review and Recommendation for Optimizations
  • Database (21Million GSM Number and 100,000 Email Database)
  • 30days On- going mentorship guide

 

Prerequisites

  • Basic knowledge of internet: participants are required to have practical experience in using internet

 

 

COURSE CONTENT

MODULE ONE

  • Overview of E-Commerce and E-Business
  • Introduction to E-Commerce and Internet Marketing
  • Developing Landing and Updating CMS Website
  • Building E-Commerce Websites
  • Components of Digital Marketing Strategy
  • Developing an Effective Digital Marketing Strategy Plan

 

MODULE TWO

  • Website Optimization for Effectiveness
  • SEO and Increasing Website Traffic
  • Search Engine Advertisement (Google Adwords, Bing and Directory Listing)
  • Web Analytics Fundamentals
  • Google Analytics – Preparing for the Exam

 

MODULE THREE

  • Online Advertisement Fundamentals – Understanding PPC/PPM/PPA and CTR
  • Google Advertising Fundamentals (Display, Placement and Re-marketing)
  • Google Advertisement (Display, Video, Mobile and Shopping)
  • Yahoo Advertisement (Yahoo Gemini)
  • Direct Advertisement (Classified AD, Directory and Sponsor Story)

 

MODULE FOUR

  • Activating the Power of Content Marketing
  • Implementing Effective Email Marketing/Newsletter Campaign
  • Understanding Mobile Marketing Strategy
  • Mobile Marketing (Mobile App, Bulk SMS, Broadcasting, BB Campaign)

 

MODULE FIVE

  • Social Media Marketing Fundamentals
  • Developing Effective Social Media Engagement Plan
  • Facebook Marketing for Business
  • Twitter Marketing for Business
  • LinkedIn Marketing for Business
  • YouTube Marketing for Business
  • Exploring other Social Networks (Google+ and Instagram)

 

MODULE SIX

  • Video Marketing
  • Affiliate Marketing
  • Podcast Advertising
  • Blogging For Business, Article Marketing, Viral Marketing and Forum Marketing
  • Brand Reputation Management & PR

 

MODULE SEVEN

  • Working With Top 21 Digital Tools (Hootsuite, Buffer, BuzzSumo, Canva, Sidekick, Google Alerts, Google Forms, Google Analytics, Google Keyword Planner, Google Adwords, Google Adsense, Google Drive, Google Map, Google Business Place, Mention, Autosend, Ducksboard, ReferralSnip, Oktopost, VWO, Tropical, Socedo, and Person).

 

MODULE EIGHT

  • Developing a Professional Blog
  • Blogging For Business Acceleration
  • Blogging for Profit Fundamentals

 

MODULE NINE

  • Introduction to Graphic Works
  • Designing Infograph and Working with Infograph
  • Working With Colors, Style and
  • Font Face, Font Size and Color
  • Drawing, Illustration, Painting and Editing
  • Working with Shapes, Icons and Vector Images
  • Working around Images, Picture and Drawing

 ACCOUNT DETAILS

Bank: First City Monument Bank Plc (FCMB)

Account Name: SuccessDrive Global Consult Ltd

Account Number: 246 809 3010

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Contact Information

Address: No 18, Afolabi Aina Street, Beside Alade Market, Allen Avenue, Ikeja Lagos.

Tel: 01-2930669, 09038401501, 08033027439

E-mail: training@successdrives.net

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