Business Management Essentials
Small business owners are masters of their destiny and it is a known fact that 98% of most business do not survive first year. It’s a daunting task to own a small business.
Small business owners have a tough job — long hours, uncertainty, taking risks with the hope of rewards. Fortunately, there are countless tools, applications, and software platforms available to help make things easier for people who own or run a small business. Whether you plan on keeping your business small, want to see more profits, or need to expand in size and scope — these essential tools will help you build, manage, and guide your business on the path to success.
Some tools and applications are essential to managing the core of your business. Consider these tools indispensable for building a solid foundation for your company and for surviving and thriving in the competitive market.
Google Business Apps offers up to 10 free email accounts customized for your brand. You can easily sync your email with your native mail applications, utilize Google’s mobile apps, and access your inbox online at gmail.com. Plus, spam filtering is second-to-none, and integrating with apps like Google Calendar is seamless.
We may be picking favorites here, but DreamHost provides a full suite of services that include domain names, website hosting, and virtual server space. The features are offered at exceptional values with options that work with any budget.
Dropbox is a tried and true cloud storage service that offers a lot of bang for your buck if you are a small business owner. Dropbox lets you store, sync, and access your files from anywhere — including mobile devices.
Intuit’s QuickBooks is the star player for small business financial management. They are quite possibly the most well-known in the industry, and it isn’t just because of Intuit’s market share — the suite of products is everything a business may need. Features like expense reporting, bill pay, payroll, invoicing, and accounting continue to set the bar in both quality and performance for small business finance.
Productivity and Workflow Tools
Small business owners often perform multiple roles and have to fulfill duties not usually entrusted to their area of expertise. When you are just starting to grow, you may often be the accountant, marketing director, and office manager (often all at the same time). The right tools to manage your goals, to-dos, and daily operations are indispensable for success. Here are some worth checking out:
Evernote may be the most beloved and most highly recommended productivity app available. From writing, collecting, finding, and organizing—Evernote promises that “for everything you’ll do, Evernote is the workspace to get it done.” How right they are! With Evernote, you can keep track of everything you need, collaborate and share with others, and access your things easily in the cloud.
Marketing Tools For Small Businesses
Whether you run a small company from your home or manage a large brand, your customer count will be zero without a marketing strategy to reach your audience. Nowadays, that strategy has to include a digital presence across a myriad of marketing channels. Luckily, digital marketing is easily done on a budget. Plus, there are many tools available to keep your efforts as efficient as possible. If you are just getting started, these tools are some essentials that will help jumpstart your marketing.
Facebook for Business
For any business to find an audience, having a Facebook page and the tools to market on Facebook is practically a requirement. Facebook for Business provides the tools any small business would need to find the right audience and customers in the social network labyrinth. Setting up your company page is quick and easy. Management is intuitive, and Facebook’s free analytics tools are robust. The Facebook for Business Ads Manager is also available for targeted ad campaigns that work with any budget.
Google Analytics is free, easy to install on your website, and will give you invaluable insight into how your website is performing and what customers are doing while interacting with your site.